The Advisory Group - Our Services - Healthcare Planning, Market Feasibility Studies & Facility Development

Healthcare Planning, Market Feasibility Studies & Facility Development
Market Feasibility Studies

Market Feasibility Studies are especially critical to the success of healthcare facilities and practices, which today must compete aggressively in a fluid and demanding economic climate.

Essential to financial success is a thorough evaluation of the market within which a facility must compete, coupled with an identification of realistic opportunities and liabilities. We provide a complete visual understanding of primary and secondary service area markets, and identify avenues for your facility to compete aggressively and effectively for a larger market share. We address requirements for expansion, investigate efficient, revenue-generating methods to utilize existing facilities, and assess the feasibility of proposed service units or modalities to capitalize upon market opportunities.

Customized to meet client needs, the elements below form the basis for determining the market feasibility of a project.

Accurate Identification of Project Service Area
Demographic Analysis of Service Area with Projections
Economic Profile of Service Area Population
Geographic Distribution of Existing Patient or Customer Base
Evaluation of Current Volumes and Services
Analysis of Existing Service Infrastructure
Calculation of Productivity Levels, using Accepted Industry Standards
Determination of Total Market Volumes and Existing Market Share
Identification of Market Opportunities and Liabilities
Development of Utilization Projections
Impact of Project on Existing systems
Analysis of Project Potential for Growth and Profitability

THE ADVISORY GROUP
131 SEABOARD LANE - FRANKLIN, TN 37067
- TEL (615) 360-5160 - FAX (615) 360-5161 -
info@advisory-group.com

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